Damenrallye Mitte has been organizing women’s golf in Austria for 26 years. One season. One single ranking. 19 tournaments across three federal states — Upper Austria, Salzburg and Lower Austria. An institution that has existed since the year 2000 — long before the brand that now carries it.
At Is not personal we built the entire system: strategy, positioning, logo, palette, typography, visual leitmotif, voice, brand book and the damenrallye-mitte.at platform. We didn’t design a new brand. We built the contemporary language that an institution with 26 years of history was missing — a brand that now holds season after season, with the same standard, regardless of who takes it into the next one.
logo · the signature
A single symbol concentrates everything that defines the brand: the Alps, the fairway, the game. Tradition and modernity condensed into a single stroke — the emblem works as Damenrallye Mitte’s complete signature
The oval emblem contains the three coordinates that define the game: the Alps — the landscape in which it is played, the geographic backbone of the season —, the fairway — the course’s vertical pattern, the place where the brand works — and the pin flag — the gesture of the game, the point everything aims at. Three elements in a single drawing. The style combines the rigor of the classic crest — oval format, founding year in the flanks, name framing the lower edge — with a contemporary linear treatment, no shadows, no effects. An emblem that acknowledges its lineage without disguising itself as old.
colors · the spectrum
Five colors with a strict hierarchy. Pink Vital and Lime Energy can sit right next to each other — the tension between them is what makes the brand recognizable from a hundred metres off the green
Forest Deep anchors the brand in the deep green of the fairway and carries all the typography. Cream Warm replaces cold white as the dominant background — bringing the tone of paper, archive, institutional record. Pink Vital comes in as accent, CTA and signature — the gesture that adds character without falling into the predictable. Lime Energy activates highlights and secondary CTAs. Olive Soft closes the system as breathing room between planes. Every color with a defined function in the brand book, no chromatic decision left open.
SYSTEM · the fairway as pattern
Every brand needs a graphic element that isn’t the logo. Something that works as a signature when the logo isn’t there. For Damenrallye Mitte it was in the most obvious place: the freshly mown fairway
The fairway pattern is made of vertical stripes in two shades of green — the pattern any player recognizes before reading a name. Two variants with differentiated use: Forest + Olive for the serious spaces (web, official stationery, brand book) and Forest + Lime when communication calls for energy (social media, packaging, season materials). It appears in headers, dividers, card backgrounds. Always vertical. Never diagonal. The rule is simple because the result has to be: you recognize it or you don’t.
STATIONERY & APPLICATIONS
A brand identity is worth only as much as what survives its first print without us. We design the pieces — but above all, we design the system that governs them
Scorecards, envelopes, luggage tags, member cards, posters, club-specific tournament announcements, certificates and competition materials. Each piece is a replicable decision, not a one-off design. Documented hierarchies, defined margins, permitted combinations — the entire system is described in the brand book and applied by us piece by piece, season after season. What matters is not the punctual perfection of any single piece, but the consistency that holds over time.
WEBSITE · DAMENRALLYE-MITTE.AT
damenrallye-mitte.at brings into one place everything that for 26 years lived scattered: tournaments, clubs, results, partners, communication. The platform from which the brand grows
Full season calendar, dedicated profile for every club, results system, sponsor area with differentiated packages, weather-related rescheduling notices and direct registration. Always current information, accessible from any device. When a women’s golf series wants to be more visible, attract more players and add clubs year after year, it needs a central place where everything is — and everything is up to date. Management, maintenance and constant updating are handled by Is not personal: the brand works, the platform works — no one on the DRM team has to deal with anything technical.
