Werner Berger is a Golf Professional Level A, 1 Star Professional and Master Mind Factor Coach.
With over 30 years of experience, he offers highly personalised, approachable and effective golf instruction.
At Is not personal, we developed a visual identity that reflects his dual focus: human-centred and technically sound.
A brand created for those who want to learn without pressure, improve their technique, or travel the world practising golf with expert guidance.
VISUAL IDENTITY
We designed a visual identity that reflects the calm and methodical nature of Werner Berger: clear, professional and approachable
The system is built on a clean structure, readable typography and a warm colour palette that conveys closeness without losing precision.
Every element —from logo and colour palette to the overall visual tone— is designed to communicate the essentials: clarity, order and openness.
A consistent and flexible image that adapts effortlessly to both digital and print contexts, and speaks to beginners and advanced players alike.
PROMOTIONAL MATERIALS
The communication materials of WB Golfakademie reflect a visual identity that is serene, accessible and professional
With clean design, warm tones and open layouts, each piece conveys trust, approachability and a clear pedagogical direction.
Brochures, posters and graphic assets are crafted to reach a wide audience —from beginners to experienced players— and communicate the core values of the academy: personalised learning, measurable progress and a relaxed, enjoyable teaching experience.
VIDEO
An authentic look into the world of Werner Berger Golfakademie.
This video —created by Martin, the camera guru— elegantly captures Werner’s method: calm instruction, an open and natural setting, and an invitation to learn without pressure
Each frame reflects the environment’s texture, the clarity of movement, and the confidence of a coach who teaches with passion.
No excess, no distractions —just natural light, breathing visuals and a narrative that flows.
It’s not only about technique —it’s about feeling the game, connecting body and mind, and enjoying every swing.
DISCOVER WB GOLFAKADEMIE
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