SEO and GEO: what really changes with artificial intelligence
ChatGPT, Perplexity and Google now answer before anyone clicks. That calls for a few adjustments in SEO, but the foundation stays the same.
Brand strategy, logo or website — what do I need first?
Foundation Brand strategy, logo or website — what do I need first? A logo is an answer. The question comes first. Ruth Leon-Alarcon…
Your website after launch: it is online. Now what?
Website Your website after launch: it is online. Now what? The site is finished, it looks good, and the enquiries have yet to…
Positioning statement: can you describe what you do in one sentence?
Foundation Positioning statement: can you describe what you do in one sentence? The sentence you will need most often — and where it…
How much does branding cost, and what makes up the price?
Branding How much does branding cost, and what makes up the price? Two quotes that look alike can hold very different work. Here…