THE INVISIBLE PLOT starts with a question: what if the art nobody sees could take to the streets?
The Invisible Plot is Is Not Personal’s own project, and our whole freelance team worked on it: concept, visual identity, manifesto and tone of voice, a trilingual platform with shop and open call, photography and social media content.
Concept & identity
Brutalism as a stance, not decoration.
A palette of concrete greys, so the art is always the most colourful thing on the page. A type-only logo that breaks out of its frame: in full, cropped to TIP or reduced to a single letter. And a seven-point manifesto that works as the rulebook for the whole project. Short sentences, no ornament, no promises that aren’t real.
The garment
The T-shirt as canvas. The QR code as amplifier.
Every garment carries a QR code that leads to its artist’s page. Whoever wears it doesn’t just show a piece of art: they introduce the person who made it.
Website
A platform, not a shop.
theinvisibleplot.com explains in seconds how it works: one Plot a year, one theme, one cause – and the community decides which work gets produced. It includes an on-demand shop, an open call, a page for every artist that stays visible indefinitely and an AI assistant that helps with sizing before purchase. In English, German and Spanish.
Social media
Content that moves.
Strategy for Instagram, TikTok and Facebook, with carousels in our own typographic animation and reels subtitled in the brand’s style. One goal: that the artists and the cause get seen.
Discover THE INVISIBLE PLOT
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