SEELENBALM was born when Katrin chose to redirect her life and turn purpose into a project: guiding people through yoga, voice, and rituals to regain presence, balance, and meaning. An intimate, honest brand that avoids clichés, puts calm at the center, and turns sensitivity into everyday strength.
We supported Seelenbalm through the entire leap: from personal search to a brand with meaning and direction. We defined her essence, story, and identity, and translated them into a coherent visual system, a solid social presence, and a clear website that carries her offer. Our role: bring focus, structure, and tools so the project grows with authenticity and consistency.
LOGO
We started from what already made her unique: her symbols, her story, and her voice.
We distilled them into a modular four-stroke system that forms her initial and reconfigures depending on context.
The outcome blends clarity and her own order with motion: a brand that breathes, adapts, and evolves with her. Consistent on screen, in print, and in space: a dynamic system uniting presence, calm, and movement. It isn’t a rigid emblem; it is the visual narrative of her transformation.
KEY VISUALS & GRAPHIC SYSTEM
We created a minimalist visual language where the logo elements take the lead: they unfold, frame, and leave room to highlight what matters without noise.
Each composition focuses—elegantly and subtly—on key traits of her personality: presence, calm, care, and transformation. The symbol’s shapes act as frame and guide: when they embrace content, clarity emerges; when they open, they invite space and pause.
And most importantly: every phrase in the key visuals is her own wording. We don’t copy text—we use her voice, her experience, and her way of saying things. That’s how identity is not only seen—it’s heard.
The result is a coherent, versatile system: clean backgrounds, serene type, and a measured use of color that elevates message and body.
WEBSITE
