Nebelfreisports was born with a clear mission: to simplify the purchase of golf equipment with precise information, thoughtful design and a sporting spirit. A brand designed for those who want to optimize their time, focus on the game and enjoy every round.
At Is not personal we accompanied the full rebranding process: we developed a clear and geometric visual identity, created a graphic system that breathes confidence and accessibility, and defined the architecture of the new website. All so that Nebelfrei positions itself as a contemporary, dynamic and efficient brand in the golf universe.
logo
We designed an iconic and reduced symbol that translates visually the meaning of “Nebelfrei” —without fog— and conveys modernity, clarity and athleticism
The logo is built on three horizontal geometric lines symbolising the fog and its dissolution. This graphic gesture unites two opposing concepts: clear, ordered structures with a sense of openness and liberation.
The result is a brand that works in any environment —digital or analogue— and acts as an emblem of transparency, unobstructed vision and the free path to success.
Visual Language & Colour System
We developed a colour system that enables generic images to be transformed into instantly recognisable brand assets. The starting point: the three fundamental colours present on any golf course – sun, grass and water
Yellow, green and blue become the structural base of the entire visual identity. This system not only defines the palette, but establishes the colour‑grading criteria for all imagery, ensuring that every photograph breathes Nebelfrei, even without the logo.
In a sector where images tend to look alike, this visual strategy brings cohesion, scalability and differentiation. A strong identity that is recognisable at a glance.
key visuals
The three lines of the logo unfold, frame and breathe. Flexible templates that retain the identity at every touchpoint: posters, flyers, banners, events
A modular system where the symbol acts as frame and guide. Horizontal lines divide spaces, colour blocks structure content, colour‑graded images unify the language. The result: absolute visual coherence from the golf course to the screen.
Packaging & Stationery
We designed a packaging and stationery system that translates the essence of Nebelfrei into every physical detail. From business cards to klebeband (tape), every element reinforces the visual identity through the intentional use of transparencies
These translucent layers not only add depth and texture, but function as the thread that ties all brand materials together. In the packaging, the transparencies interact with the base colours – yellow, green and blue – to create a recognisable and sophisticated presence. In the stationery, they elevate the functional into a distinctive, coherent visual territory.
Every support, regardless of scale or function, becomes an extension of the Nebelfrei universe: clear, precise and visually unique.
Website
