La Voz Positiva wanted to move from posting on social to building its own media platform—on the ground, community-driven, and focused on amplifying what works.
We joined at the spark: project and business strategy, narrative and formats, a redesign of the visual system, and the website. Today it’s a living platform, with clear revenue paths and communications that invite people to join and multiply the impact.
logo
From the original symbol to a clearer, more contemporary version:
refined curves, a consistent grid, and variants ready for digital and print.
Social media
We designed a template system with a perimeter frame that centers and highlights the news—
a visual cue that puts the focus on what matters.
A brighter, fresher palette, clean type, and a youthful rhythm for comfortable reading in any format.
website
We built a solid platform:
beyond a clear interface—with information architecture and legibility carefully resolved—we defined communication strategy, business model, and collaboration routes, plus a plan to grow the community and its impact.
