When many doubted that “good news” could hook an audience, its founder went ahead anyway. He launched the channel “Informativo Positivo” and proved that the positive also draws an audience.
We joined from day one to shape the image he wanted to convey—approachable, trustworthy and rhythmic. We worked side by side—from sketch to feed—to build a young, memorable symbol that avoided solemn clichés without becoming childish. Today the identity works across stories, reels and editorial pieces and reflects what’s behind the project: courage, purpose and a voice that makes the good visible.
Logotyp
THE SAME SMILING WORLD, NOW WITH MORE CLARITY
We kept the smiling globe that already identified the channel and turned it into a robust system: corrected proportions, clean outlines and consistent variants for any touchpoint.
Logo animation
We created an animated version of the logo so it could be dropped into videos with ease.
The animation is short, clean and adaptable to multiple formats (reels, stories, YouTube), strengthening brand recognition from the very first second.
Stickers
